WHY IT MATTERS

We live on a planet full of amazing wonders, yet we choose to wreak havoc and exploit animals and resources all for selfish gains. Plastic & air pollution are destroying our oceans and the environment, while the food, beauty, and fashion industries contribute to the cruel and needless deaths of over 56 billion animals annually. Not only everything around us are slowly dying, but so are we by consuming toxic animal products. We need to make an impact for a positive change and at the same time, influence others to do the same; and the best way is through cruelty-free fashion.

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